Google’s Display & Video 360 API gets two new updates ...Middle East

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Google’s Display & Video 360 API gets two new updates
source : NY Times News ( Middle East ) () 21
Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective field for insertion orders. The additions. Here’s what’s Rolling out as part of the June up Advertiser keyword targeting: Advertisers can now retrieve and manage keyword targeting lists assigned at the advertiser level through the API. Insertion order optimization objective: The new “optimizationObjective” field has been added to the InsertionOrder resource, allowing select advertisers to set optimization goals. Why we care. The ability to retrieve and manage keyword targeting lists at the advertiser level through the API allows for more central

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