From Investments to Ethical Shopping: How Zillennials Are Redefining Consumer Behavior ...Middle East

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From Investments to Ethical Shopping: How Zillennials Are Redefining Consumer Behavior
source : NY Times News ( Middle East ) () 31
Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to significantly impact the economy in the near future. “This is the cohort for whom digital is native to their generation but who are transitioning from school to the workforce,” PYMNTS CEO Karen Webster observed in a recent feature. “They are deeply dependent on mobile devices and apps to navigate the digital economy. And more than their older peers, they are a generation for whom mobile and apps have changed how they work, bank, pay and shop.” Here’s what you need to know about this micro-generation, spanning those born betwee

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