Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics ...Middle East

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Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
FreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize premium video ad inventory, has unveiled the launch of new tools for programmatic ad transactions for live streaming events, including the upcoming 2024 Olympic Games in Paris. The news of the expanded capabilities comes during the Cannes Lions 2024 event that brings ad […]

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