Beyond Room Rates: A New Era of Hospitality with Attribute-Based Selling (ABS) ...Middle East

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Beyond Room Rates: A New Era of Hospitality with Attribute-Based Selling (ABS)
What is a hotel, anyway? Is it merely a collection of assets, guestrooms, and event spaces? Or is a hotel composed of the many goods, services, experiences, personalities, views, and personal touches that draw travelers to unique places? Since hospitality is undeniably a combination of all these things, why are hoteliers satisfied with boiling the concept down to a room rate and additional food & beverage?

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