Cannes Lions Unveils Innovation Finalists Where Google Technology Claims a Spot | LBBOnline ...Middle East

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Cannes Lions Unveils Innovation Finalists Where Google Technology Claims a Spot | LBBOnline
Archer Troy, the innovative Mexican advertising agency, in collaboration with Google and the Techo Association, is proud to announce that its groundbreaking campaign, “Address the Invisible,” has been selected as a finalist in the Innovation category at the prestigious Cannes Lions International Festival of Creativity.  “Address the Invisible,” a powerful social initiative launched in February, harnesses Google’s geolocation technology, Plus Codes, to provide addresses to vulnerable communities in Mexico. This transformative project, a result of a partnership with Techo, an organisation renowned across Latin America for constructing homes in informal settlements, aims to dignify and bring

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