IRL shopping needs a Gen Z update ...Middle East

In a world where #tiktokmademebuyit has 6.7 billion views, it would be easy to assume that Gen Z is all in on e-commerce. But in fact, many analysts are touting younger generations as the “saving grace for malls,” with 48% of Gen Z and 78% of Gen Alpha preferring to shop in-store — more than any other generation. In other words: the pressure is on — and here to stay — for retailers to win with young consumers. Considering Gen Z’s estimated $360 billion (and growing) disposable income, combined with their proclivity for in-person shopping, the opportunity is massive. But younger generations have increasing demands for their IRL shopping experiences around technology, sustainability and co

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Last updated : 06 June 2024 clock 04:33 PM

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IRL shopping needs a Gen Z update ...Middle East

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