De Beers, the business that coined ‘diamonds are forever’, is pivoting to jewelry retail ahead of spinoff from Anglo American ...Middle East

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De Beers, the business that coined ‘diamonds are forever’, is pivoting to jewelry retail ahead of spinoff from Anglo American
De Beers, the company that coined the slogan “diamonds are forever,” wants to make a splash in retail to compete with the likes of Tiffany and Cartier.

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