You’re capable of achieving more than you think: Going further with a direct booking strategy ...Middle East

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You’re capable of achieving more than you think: Going further with a direct booking strategy
In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Kathleen Cullen, Executive Vice President at PTG Consulting, explore the ways that hoteliers are leaving money on the table and why change starts and ends with a direct booking strategy. Cullen urges hoteliers to seek profitable business opportunities instead of chasing volume — with direct connections with guests paying off in the long run. For long-term success, Cullen shares that taking a closer look at how your hotel leverages and chooses technology, thinks about data, and spends marketing dollars is paramount.

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