The Psychology Behind Iced Coffee Devotees, According to Experts ...Middle East

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The Psychology Behind Iced Coffee Devotees, According to Experts
Picture this: It's cold, windy, maybe even freezing, and all you want is an iced coffee. Or, if you're anything like me, you're devoted to gripping a $7, condensation-ridden cold brew in every season. No days off. But why? What is it about iced coffee that inspires such a cultlike following? First, let's break down the differences between hot coffee, iced coffee, and cold brew. (Yes, there are major differences.) "Hot coffee is made by brewing coffee grounds with hot water, yielding a robust, aromatic beverage served at temperatures above 160 degrees Fahrenheit, while iced coffee starts as hot coffee but is then cooled and served over ice, which mellows its acidity and bitterness, providing

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