Zara Bringing Fast Fashion Live Shopping Shows to the US ...Middle East

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Zara Bringing Fast Fashion Live Shopping Shows to the US
Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. The fast fashion brand is aiming for new ways to attract shoppers as sales cool following a post-pandemic boom, Reuters reported Monday (June 3). The report noted information from retail analytics company EDITED showing that five-hour live shopping broadcasts in China, held each week by Douyin, TikTok’s Chinese sister site, have helped drive up Zara’s sales since they premiered in November. “We want to take this to the Western countries, where livestream is not as popular . ..but we think why not — from an entertainment perspective this is like an evolution,” said a Zara spokesperson for the p

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