m1nd-set reveals luxury GTR shopping key customer segments ...Middle East

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m1nd-set reveals luxury GTR shopping key customer segments
source : NY Times News ( Middle East ) () 31
Research published by m1nd-set reveals that more than half of luxury shoppers (57%) are younger than 35 years old. Millennials make up 42% of luxury shoppers in travel retail, while Gen Zs account for 15% currently. According to the findings, Gen Zs have started to purchase luxury goods much earlier than Millennials. Among these younger Gen Z luxury shoppers in travel retail, men are more prone to purchase luxury goods in travel retail than women: 62% of luxury GTR shoppers are men and 38% are women. Asia Pacific travellers have the highest tendency to purchase luxury in travel retail. 47% shoppers from the region say they purchased luxury goods in travel retail on their last internation

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