TV Viewers Are Aging. These Shows Bring In the Oldest Audiences ...Middle East

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TV Viewers Are Aging. These Shows Bring In the Oldest Audiences
For decades, TV shows lived and died by their ratings among adults 18-49, the demographic sweet spot for advertisers to reach a wide swath of potential customers with money to spend but without the lifelong habits about how to spend it. That’s not really the case anymore as an emphasis on engagement and reach in […]

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