A guide to ad variations in Google Ads ...Middle East

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A guide to ad variations in Google Ads
source : NY Times News ( Middle East ) () 78
Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated.  For instance, responsive search ads can consist of up to 15 headlines and four descriptions in a practically endless variety of formats. We receive limited data about top performing combinations and assets, but building a practical takeaway for future advertising tactics can be difficult without a clear plan going in. Thankfully, Google’s ad variations feature allows you to modify ads across a campaign or multiple campaigns. This ensures that a clean subset

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