How Chicago Built a Rising Latin Music Festival Scene From the Grassroots Up ...Middle East

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How Chicago Built a Rising Latin Music Festival Scene From the Grassroots Up
After starting Baja Beach Fest in Rosarito, Mexico in 2018, which captured the ever-growing reggaeton scene with a lineup that included headliners like Bad Bunny, Yandel and Farruko, Aaron Ampudia and Chris Den Uijl were looking to take the concept to a whole new market.   “Chicago was the target,” says Ampudia over the phone from his home in San Diego. The Midwest city is now home to Sueños, which he and Den Uijl launched in 2022 with a lineup that leaned urban with some regional Mexican in the mix. This year, the two-day festival – headlined by Rauw Alejandro, Peso Pluma and Maluma – is sold out for the first time si

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