Techno-couture ...Middle East

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Techno-couture
source : Daily Sun ( Middle East ) () 151
IN today’s rapidly advancing technological landscape, the multibillion-dollar fashion industry is embracing innovation.A year ago, local Malaysian fashion brand Bee3 captivated consumers with a printed T-shirt that presented an interactive augmented reality (AR) experience. Upon scanning the print, a dynamic and vivid 3D animated artwork came to life. This idea can be traced back to 2021 and 2022, when Louis Vuitton utilised AR engaging prints in its collections as a way to immerse audience.Digital runwaysSimple AR engaging prints are not the only option for fashion brands. During Milan’s Fashion Week in March last year, the busy streets of Piazza of Duomo di Milano transformed into a digita

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