The Deals: K-Pop Giant Kakao Signs Licensing Pact With NetEase; Lil Durk Teams With AWAL for Label ...Middle East

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The Deals: K-Pop Giant Kakao Signs Licensing Pact With NetEase; Lil Durk Teams With AWAL for Label
NetEase Cloud Music struck a licensing agreement with South Korean music company Kakao Entertainment that will allow NetEase to distribute Kakao’s catalog in China. Both companies will work together to jointly promote Korean music in the Chinese market. Kakao artists include Jay Park, Chungha, FTISLAND and CNBLUE. According to a press release, Kakao had 2016 million monthly active users and more than 44 million paying subscribers in 2023. Rapper Lil Durk partnered with AWAL to re-launch his label venture, OTF. Under the deal, OTF will identify and develop artists with the help of AWAL’s global infrastructure and artist

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