Universal Music Group artistes return to TikTok ...Middle East

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Universal Music Group artistes return to TikTok
source : Daily Sun ( Middle East ) () 63
UNIVERSAL Music Group (UMG) and TikTok have inked a new multi-dimensional deal that will see the former’s artistes such as Taylor Swift and Olivia Rodrigo return to the social media platform and its one billion users.According to a press release, the new deal will address concerns that UMG and its artistes have with generative artificial intelligence (AI) by protecting human artistry and “the economics that flow to those artists and songwriters”.“TikTok is also committed to working with UMG to remove unauthorised AI-generated music from the platform, as well as tools to improve artist and songwriter attribution,” the statement read.TikTok music business development global head Ole Obermann s

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