Is Airport Retail Evolving Into the New Shopping Mall? – RetailWire ...Middle East

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Is Airport Retail Evolving Into the New Shopping Mall? – RetailWire
Hybrid stores, a blend of retail and food and beverage offerings, are reshaping the landscape of airport retail worldwide. According to Lagardère Travel Retail’s Travel Experience Voices series, 76% of surveyed airports recognize hybrid concepts as a long-term trend, with 24% noting a surge in popularity for their ability to enhance the customer experience. These dynamic spaces, as described by Dag Rasmussen, Lagardère Travel Retail chairman and CEO, integrate convenience, entertainment, and engagement and redefine the travel experience. “Hybrid concepts stand at the crossroads of innovation, blending digital with physical, global with local, and retail with F&B,” he said. The survey, cond

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