JetBlue & Etihad partner on loyalty Programmes ...Middle East

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JetBlue & Etihad partner on loyalty Programmes
  JetBlue (B6), headquartered in New York City (NYC), and Etihad Airways (EY), based in Abu Dhabi (AUH), have jointly declared the integration of loyalty program benefits into their existing codeshare agreement. This enhancement, marking another milestone in their enduring partnership, was unveiled at the Arabian Travel Market in Dubai on May 7th. Effective from May 8, 2024, this arrangement allows members of JetBlue’s TrueBlue loyalty program and Etihad Guest, EY’s loyalty program, to accrue and utilise points across both airlines’ expansive networks. Mark Potter, Managing Director, Etihad Guest, expressed enthusiasm, stating, “JetBlue has been a pivotal ally for Etihad for nearly a decad

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