TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’ ...Middle East

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TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they pay for reaching streaming and TV viewers, in early “upfront” talks with TV networks, according to five media buying executives and other people familiar with these annual […]

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