The Fractional Head of Marketing: Effective Hospitality Leadership Doesn’t Have to Be Full-time ...Middle East

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The Fractional Head of Marketing: Effective Hospitality Leadership Doesn’t Have to Be Full-time
In the fast-paced worlds of hospitality and tech, it’s a common dilemma. A company recognizes the need for a high-level, strategic approach to marketing, but it lacks the resources to employ a full-time head of marketing. So responsibility is assigned to a junior marketing employee, the head of sales, or another executive who doesn’t have the time or expertise to give marketing the attention it needs.

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