What Does "Sustainable Beauty" Really Look Like Today? ...Middle East

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What Does Sustainable Beauty Really Look Like Today?
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Image Source: Getty / Iryna Veklich, Westend61, Anthony Lee, Iana Kunitsa, Anna Efetova and Illustration by Becky Jiras While "natural beauty" was all anyone could talk about in 2015, and "clean beauty" was all the rage in 2019, these days, the beauty industry seems squarely focused on "sustainability" - a term that can feel vague and encompasses a lot of different marketing buzzwords and initiatives. The reason sustainable beauty is so hard to define is because it's often used as an umbrella term for a lot of different subcategories, including clean and natural beauty, making a stroll down the beauty aisle a very overwhelming experience. And while the cosmetics industry is still on the ris

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