Box Office: Zendaya’s ‘Challengers’ Hits Target With $15M Opening for No. 1 Finish ...Middle East

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Box Office: Zendaya’s ‘Challengers’ Hits Target With $15M Opening for No. 1 Finish
Zendaya‘s romance-tennis drama Challengers easily won the weekend box office match with a $15 million opening from 3,477 theaters, in line with expectations and marking the second-best start for an original R-rated drama since the pandemic behind Don’t Worry Darling. It was a bold move for MGM Amazon Studios to open Luca Guadagnino‘s sexy adult drama nationwide, versus giving it a platform release, considering it’s more of an arthouse movie than a commercial play. The studio did so in part to raise awareness among those who might choose to wait to watch the movie on Amazon’s streaming service, Prime — including Zendaya

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