Warner Bros. Discovery Jumps Into Data-Driven Advertising Business With New Tool Olli ...Middle East

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Warner Bros. Discovery Jumps Into Data-Driven Advertising Business With New Tool Olli
With linear TV in flux and streaming on the rise, Warner Bros. Discovery is the latest media company to launch a first-party data platform to try and change how TV and video advertising is bought, sold, and measured. The company on Thursday announced “Olli,” its first-party data solution for marketers, giving them a single touchpoint […]

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