Universal and Def Jam Expand Efforts in French-Speaking Africa ...Middle East

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Universal and Def Jam Expand Efforts in French-Speaking Africa
Universal Music Group is betting big on French-speaking Africa, announcing a new partnership on Wednesday with Wèrè Wèrè Music founder Binetou Sylla to lead Def Jam Africa’s efforts in the rapidly growing music market. Working with Universal Music France and Capitol France, Sylla and her team will focus on discovering and producing French-speaking artists in the region and steering them towards global success. Sub-Saharan Africa is the fastest-growing market region, according to IFPI’s Global Music Report, with a 25% increase in sales last year that was largely driven by increased take up of paid subscription services.

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