March Madness, State of the Union Help Cable Stem Months-Long Viewing Decline ...Middle East

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March Madness, State of the Union Help Cable Stem Months-Long Viewing Decline
Cable outlets saw their share of viewing rise in March for the first time in months, thanks to March Madness and the annual State of the Union address. Cable captured 28.3 percent of all TV viewing in March, according to Nielsen’s monthly Gauge report, up from 27.6 percent in February. That’s the first time since […]

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