Elevating modest fashion ...Middle East

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Elevating modest fashion
ZALORA’S Zaloraya 2024 campaign is a vibrant celebration of modest fashion for the Hari Raya season. With a focus on love, sisterhood, and family, the campaign’s heartwarming film highlights the enduring allure of cultural traditions, bringing to life the essence of Ramadan through the story of familial connection.This year’s Zaloraya collections feature a diverse array of quality, trendy and affordable pieces from 19 renowned brands, including Zalora’s labels Zalia and Lubna.For the first time, Indonesian labels Ria Atelier and Embara, and Malaysian label FM by Fuzana Mokhtaza join the lineup, alongside exclusive pieces from popular designers Neelofa and Tom Abang Saufi. The fusion of tradi

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