TikTok emerges as popular trip-planning tool in Spain ...Middle East

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TikTok emerges as popular trip-planning tool in Spain
source : Daily Sun ( Middle East ) () 57
MADRID: TikTok has become one of the most popular tools in Spain for holiday trip planning, according to a joint study conducted by marketing analysis firm Alkemy Iberia and the Interactive Advertising Bureau (IAB).Analysing 1.7 million tourism-related comments on various social media networks, the study highlights TikTok’s role in providing users with diverse destination suggestions within minutes.“We see that TikTok is consolidating itself as a travel agent,“ said Borja Lorenzo, marketing director of Alkemy Iberia and the study’s leader. He explained that TikTok is becoming a go-to platform for travel planning, offering users quick insights into destinations through video format.Furthermor

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