British Swimming Looking Towards New Era, Relaunching Under The Name of ‘Aquatics GB’ ...Middle East

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British Swimming Looking Towards New Era, Relaunching Under The Name of ‘Aquatics GB’
source : swimswam ( Middle East ) () 36
By Sean Griffin on SwimSwam With Olympic Trials on the horizon for next week, British Swimming has announced an official name change. British Swimming will now officially be known as ‘Aquatics GB,’ with the purpose of “beginning a new era of ambition and unity across British aquatic sport, both in and out of the water.” According to the press release, the rejuvenated brand comes with a new strategy, which has a streamlined goal of “propelling British aquatic sport forward competitively, commercially and societally.” The decision to change directions and become Aquatics GB involved the input of many different parties, which included both athletes, staff, and stakeholders affiliated with Scott

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