Do You Know Where Your Strawberries Come From? ...Middle East

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Do You Know Where Your Strawberries Come From?
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To understand Driscoll’s, it’s helpful to think of the berry giant as less as a farm business than as a genetics and marketing company. Driscoll’s owns the patents to a given berry’s genetics, which it licenses to approved growers on an exclusive basis. The company then markets these berries under the Driscoll’s brand.This involvement with genetics is deeply embedded in the company’s DNA. In the early 1900s, Joseph “Ed” Reiter teamed up with his brother-in-law, Richard Driscoll, to develop and market a variety called the Banner. The berry stood out from the crowd. But at that time, there was no way to patent a plant’s genetics, which meant that anyone could cultivate the variety, so Reiter a

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