TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance ...Middle East

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TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance
source : Variety ( Middle East ) () 31
The day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual announcement of the size of the audience for the NFL extravaganza. This year, someone stole some of the spotlight from the measurement giant with an end run. In the early afternoon hours of Feb. 12, iSpot, one of a […]

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