Beyoncé and Taylor Swift Prove the Power of Touring With Sustained Streaming Boosts ...Middle East

It’s no secret that Taylor Swift and Beyoncé staged the two biggest tours of 2023, with Swift even continuing the Eras Era throughout 2024. But not only did both artists earn record-breaking grosses and affect local economies with their treks, the stage shows also juiced each artist’s recorded music consumption. Luminate and Billboard partnered to dig deeper into the connection between touring and streaming, capping a colossal year of headline tours. Beyoncé and Swift proved perfect examples of artists’ abilities to capitalize on their concert calendar to not only score a local bump in each city but sustain long-term n

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Beyoncé and Taylor Swift Prove the Power of Touring With Sustained Streaming Boosts ...Middle East

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