With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company? ...Middle East

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With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
By Elizabeth Wagmeister, CNN (CNN) — Barbie has had quite the year. As she celebrates her 65th birthday this week, the newly minted movie star has inspired a worldwide cultural movement and will make her grand debut at the Academy Awards this upcoming weekend with eight nominations. “Barbie” – the movie – was a smash success, hauling in over $1.4 billion globally to become the biggest movie of 2023. But that was just Mattel’s first entry into Hollywood, as the storied toy company looks to turn its large portfolio of brands, including Hot Wheels, Fisher Price and American Girls, into content and experiences beyond the mere physical toys. The “Barbie” movie (from Warner Bros. Pictures,

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