How restaurants are reclaiming their businesses in the era of food delivery ...Middle East

Quartz - Economy

When Lizeth Morales took over her mother’s restaurant eight years ago, she didn’t worry much about its pick-up and delivery business. When it comes to cultural food, people prefer the sit-in experience, she says—and El Gordo, her Peruvian restaurant, didn’t break the mold. Her customers liked to linger, savoring her homestyle ceviche and rotisserie chicken.Eventually, Morales established to-go options for the restaurant’s four locations in New Jersey. They were a steady but small part of her business. But when the pandemic hit, her restaurants went from serving customers indoors 70% of the time to zero.Morales, 38, was prepared. She attributes it to her upbringing: Once at risk of being depo

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How restaurants are reclaiming their businesses in the era of food delivery ...Middle East

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