Surge Pricing Is Coming for Fast Food, Starting With Wendy’s ...Middle East

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You’re probably familiar with the term “surge pricing,” which affects the cost of Uber rides depending on the time of day and the number of people requesting a lift (or a Lyft). Wendy’s is about to test that concept on fast food, rolling out a new “dynamic pricing” model in 2025. According to CNN, Wendy’s has invested $20 million in new digital menus for its locations across the U.S. The digital signage will allow prices to change throughout the day based on consumer demand, but that’s not the only notable feature of the new system. CEO Kirk Tanner said the new menus have “more enhanced features like dynamic pricing and day-part offerings along with AI-enabled menu changes and sugges

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Last updated : 28 February 2024 clock 12:40 AM

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Surge Pricing Is Coming for Fast Food, Starting With Wendy’s ...Middle East

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