Robert Kyncl Says Warner Music Is Building a Superfan Platform ...Middle East

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Robert Kyncl Says Warner Music Is Building a Superfan Platform
The buzzword from music company CEOs so far in 2024? Superfans. Already this year, the heads of Warner Music Group, Universal Music Group, Spotify and Live Nation have announced an intention to lean into better serving superfans of artists, with new initiatives and already one investment deal on the table. And today (Feb. 27), at the Web Summit conference in Doha, Qatar, WMG CEO Robert Kyncl announced that Warner would be building a new platform aimed at better connecting its artists with their biggest fans. “Something we’re working on at Warner are these direct to superfan experiences,” Kyncl said, speaking on st

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