Indian-American uses Bollywood music to spread message of Biden and Harris during US polls ...Middle East

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A Silicon Valley-based Indian-American entrepreneur used Bollywood music to effectively take the message of President-elect Joe Biden and his deputy Kamala Harris to the diverse community members in multiple languages during the just concluded presidential elections. Earlier this year, entrepreneur Ajay Jain Bhutoria voluntarily designed an innovative multi-lingual campaign based on some popular Bollywood numbers with the idea that Indian-Americans will feel more connected with Biden when campaign volunteers reach out to them in their language.

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Indian-American uses Bollywood music to spread message of Biden and Harris during US polls ...Middle East

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