Spotify Wants to Connect Artists and Brands ...Middle East

Spotify is launching a music advisory agency for brands, the streamer announced on Wednesday (Feb. 21). For its inaugural campaign, the agency, dubbed AUX, connected Coca-Cola with the DJ-producer Peggy Gou. The two have “built a long-term partnership that will span live concerts and events, social media content, a branded playlist, and on-platform promotional support,” according to Spotify’s press release. In a statement, Emma Vaughn, global head of advertising business development and partnerships for Spotify, said “we’re excited to tap into our expertise as Spotify to counsel brands on how best to use music to enric

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Last updated : 21 February 2024 clock 09:09 PM

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Spotify Wants to Connect Artists and Brands ...Middle East

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