Walmart is buying TV maker Vizio in play for ad business ...Middle East

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Walmart is buying TV maker Vizio in play for ad business
source : The Hill ( Middle East ) () 85
Walmart will acquire the television maker Vizio for $2.3 billion, the retail chain announced Tuesday. The retailer said in a press release that the acquisition of Vizio and its smart TV operating system, SmartCast, will help grow Walmart’s media business by “bringing together VIZIO’s advertising solutions business with Walmart’s reach and capabilities.” “There is a lot to be excited about with this acquisition,” Seth Dallaire, Walmart’s executive vice president and chief revenue officer, said in a statement.  “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points,” he added. “We also believe it enables a profitable adve

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