China Is Munching Toward a Fast Food Revolution ...Middle East

When I stumbled upon a poster featuring a “Chinese Burger” with a Gen-Z idol dressed in a qipao dress and striking a kung fu pose in Shanghai, I couldn’t help but scoff at it. “I’ve seen this before,” I thought to myself, recalling similar marketing ploys that never seemed to last. But I would be proven wrong. While there have been countless attempts at adding a Chinese twist on Western goods, none had the appetizing consumer market that local fast food chain Tastien enjoys today. In many ways, it is a small signifier of a larger revolution of Xinzhongshi, or “New Chinese Style,” that has now infiltrated mainland Chinese consumers’ lives. [time-brightcove not-tgx=”true”] Costi

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China Is Munching Toward a Fast Food Revolution ...Middle East

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