Cricket, elections to help TV AdEx grow 8% in 2024 – Exchange4media ...Middle East

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Cricket, elections to help TV AdEx grow 8% in 2024 – Exchange4media
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With India’s general elections looming just two months away and Prime Minister Narendra Modi vying for a third term, the media and advertising sector is rife with speculations regarding the allocation of the coveted media and creative accounts of the ruling Bharatiya Janata Party (BJP). While the exact scale of these accounts remains unclear, industry experts expect the BJP’s media expenditures to surpass Rs 1,800 crore, positioning it as the second-largest advertiser in India, trailing only behind Hindustan Unilever Limited, which annually allocates over Rs 4,000 crore to advertising and promotions. Key figures from leading media and creative agencies have been engaging with BJP officials

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