Prize Money & Performance Contracts Provide Huge Opportunities at 2024 World Championships ...Middle East

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Prize Money & Performance Contracts Provide Huge Opportunities at 2024 World Championships
By Braden Keith on SwimSwam 2024 WORLD AQUATICS CHAMPIONSHIPS February 11th – February 18th (pool swimming) Doha, Qatar LCM (50m) Meet Central SwimSwam Preview Index For a long time, swimming has ignored the financial realities of sport, which at its core moves from a “fitness” business to an “entertainment” business at a certain level of competition. While there has been a wave of enthusiasm to shift those priorities in swimming, creating a more fan-friendly atmosphere for college, professional, and international competition, the overwhelming majority of financial and professional incentives push athletes, coaches, and federations toward focusing on a single meet, the Olympics, at the exp

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