Pristyn Care’s fitness tech biz to raise up to $75 mn ...Middle East

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Pristyn Care’s fitness tech biz to raise up to $75 mn
BeatXP, the direct-to-consumer (D2C) fitness-focused technology brand owned by Pristyn Care, is looking to raise $50-75 million, valuing it at around $400 million, said three people with knowledge of the plans. “The idea is to hive it off and raise money on the books of BeatXP,” the first person cited above said. Started in 2021, BeatXP sells fitness technology products such as wearable watches, massagers, earphones, and gym equipment, among others. “The company is seeing its revenue run rate of more than ₹200 crore and is being valued at around $400 million,” said another person cited above. The growth the wearable and fitness-tech industry has seen in the last 24-36

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