Aztec Link, Backed by Alums, Fans Aims to Connect Athletes with Endorsement Opportunities ...Middle East

Times of San Diego - News
Aztec Link, Backed by Alums, Fans Aims to Connect Athletes with Endorsement Opportunities
Viejas Arena packed with SDSU students.. Photo by Chris Stone The San Diego State athletic department has announced a multi-year agreement with Aztec Link, a collective to help student-athletes pursue Name, Image, Likeness (NIL) deals.As one of SDSU’s official NIL collective partners, Aztec Link will attempt to create more NIL usage and compensation opportunities for San Diego State student-athletes. Aztec Link, according to a news release from the university, also can leverage official SDSU Aztec logos and intellectual property for marketing purposes. The partnership, through San Diego State Sports Properties, was negotiated by JMI Sports, SDSU’s multimedia rights holder.“Aztec Link

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