‘Doubling Down on Africa’: How Soccer, Local Content Are Driving Showmax Push to Become Continent’s Top Streamer (EXCLUSIVE) ...Middle East

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‘Doubling Down on Africa’: How Soccer, Local Content Are Driving Showmax Push to Become Continent’s Top Streamer (EXCLUSIVE)
Just days after Amazon Prime Video announced that it was pressing pause on its original content production in Africa, leading local streaming service Showmax is gearing up for a February relaunch boosted by NBCUniversal’s Peacock technology and bolstered by an ambitious content offering that will see the streamer unveiling 21 new African originals next month […]

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