Channel 4 plans to be ‘digital-first public broadcaster by 2030’ ...Middle East

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Channel 4 plans to be ‘digital-first public broadcaster by 2030’
source : Radio Times ( Middle East ) () 14
Channel 4 has announced a new five year strategy, which will be aiming the reshape the broadcaster to become a “genuinely digital-first public service streamer” by 2030. The strategy, which is called Fast Forward, is designed to ensure that the broadcaster, which is publicly owned but not publicly funded, embraces what it called the “generational shift that is taking place in TV viewing”.  Channel 4 CEO Alex Mahon said: “Channel 4 was designed to be ahead of the curve and has never stood still. The rate of change in our market is only speeding up. “Our new strategy will accelerate our digital transformation – building on 2020’s

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