Can Rental EVs Survive After Hertz’s Shift Back to Conventional Vehicles? ...Middle East

(To get this story in your inbox, subscribe to the TIME CO2 Leadership Report newsletter here.) When Hertz announced in 2021 that it would build out its electric vehicle rental fleet, the move was received as a clear signal that the transition to EVs was moving full speed ahead. The company bought 100,000 Teslas and hired Tom Brady to headline its related ad campaign. [time-brightcove not-tgx=”true”] But the winds have shifted. Last week, Hertz said it would pull back on that decision and sell a third of its EV fleet. The cost of repairing damage to EVs remains stubbornly high, and, more generally, the company said that it needed to match its supply of EVs with lower consumer

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Last updated : 18 January 2024 clock 11:16 PM

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Can Rental EVs Survive After Hertz’s Shift Back to Conventional Vehicles? ...Middle East

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