Consumers must be "comfortable" not owning games, Ubisoft subscription boss says ...Middle East

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Ubisoft has updated its subscription model, and said consumers need to be "comfortable with not owning [their] game". Ubisoft+ will now feature two revised tiers. Ubisoft+ Premium (£14.99/$17.99 per month) will include all new releases and - in some cases - early access to games alongside premium editions, monthly rewards and more. Ubisoft+ Classics on PC, meanwhile, is a brand new curated selection of popular back-catalogue and live games (£6.99/$7.99 per month). Director of subscription Philippe Tremblay told GamesIndustry.biz there is "tremendous opportunity for growth" for subscription models, but the mindset of consumers needs to change. Read more

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Last updated : 16 January 2024 clock 02:21 PM

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