Digiday+ Research: Publishers show optimism for their own companies in 2024 — but not the media industry ...Middle East

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This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Surprisingly, publishers don’t feel like their companies fared that badly in 2023. And they think their companies’ prospects for 2024 are bright. Also surprisingly, though, they feel differently about the media industry as a whole. This is according to a Digiday+ Research survey of 54 publisher professionals conducted late in the fourth quarter of 2023. Digiday’s survey found that, despite all of

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Digiday+ Research: Publishers show optimism for their own companies in 2024 — but not the media industry ...Middle East

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