Horner: Ford-GM rivalry could further ignite F1 fervor in US ...Middle East

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Horner: Ford-GM rivalry could further ignite F1 fervor in US
source : F1 News ( Middle East ) () 8
Red Bull team boss Christian Horner believes a battle in F1 between US automotive giants Ford and General Motors would further boost Grand Prix racing's profile in the American market. For decades, Formula 1 struggled to gain a foothold in the US market due to a restricted fan base. But for the past several years, the sport has enjoyed exponential growth in the country in large part thanks to the success of the hugely popular ‘Drive to Survive’ docuseries streamed on Netflix. Not only has F1’s American audience swelled to significant levels, raking in significant broadcast fees, the sport’s growth has culminated with the presence of three races, with Miami and Las Vegas joining Austin on the

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